Boasting more than 165 years of history, embodying quality and innovation, Tissot has cemented itself as one of the biggest watch brands in the world. The plus sign in the logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, incorporate advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition. The brand is also closely associated with the world of sport through its role as Official Timekeeper and its partnerships with various sports disciplines; including basketball with the NBA and FIBA, cycling with the Tour de France and motorsports with the MotoGP.